The Brand Excellence Awards
Twelve categories judged on evidence, each with its own published rubric. Further honours presented by SMSRC will join this list before nominations open.
The Brand Excellence &
SMSRC Awards Framework
An evidence-based recognition platform honoring strategic marketing excellence, omnichannel innovation, future leadership, and therapeutic category research.
Brand Excellence Awards
Recognising Rx response consolidation, OTX/OTC consumer power, vaccine advocacy & hospital access.
Best Brand Marketing Excellence
Recognises the strategy adopted (or planned) to consolidate Rx response in key doctor segments, strengthen brand perception, and build a differentiated, durable brand character.
Best Brand Marketing Excellence - Emerging Organisation
Recognises the strategy adopted (or planned) to consolidate Rx response in key doctor segments, strengthen brand perception, and build a differentiated, durable brand character.
Brand Excellence Award — OTX & OTC Brand Power
Recognises the strength of a brand at the patient / consumer level — its ability to drive repeat purchase and sustained demand at the retail counter, and the effectiveness of its advertising, marketing campaigns and market activation in building brand visibility and consumer engagement.
Brand Excellence Award — Vaccines
Recognises excellence in building and growing a vaccine brand — covering scientific advocacy, recommendation among key specialist segments, and sustained uptake and coverage.
Brand Excellence Award — Critical Care Products
Recognises excellence in building a critical care brand in the hospital setting, where demand is driven through institutional access, protocol adoption and clinician confidence rather than retail pull.
Shared Services Awards
Evaluating technological innovation, omnichannel customer engagement, and field force execution.
AI & Technology Innovation Award
Evaluate the innovation, business relevance, and measurable impact of AI and technology implementation.
Omnichannel Engagement Award
Assess the effectiveness of integrated, personalised customer engagement across multiple channels.
Sales Force Excellence Award
Assess excellence in field force design, capability building and execution — and how effectively field effort was converted into prescription and sales outcomes.
Individual Honours
Recognising five emerging pharmaceutical marketing leaders under the age of 30.
Brand Manthan — Future Pharma Marketeers (Class of 2026)
Recognise five emerging pharmaceutical marketing leaders under the age of 30 who demonstrate innovation, leadership, and measurable business impact.
Eight questions every entry answers
These apply to all categories, alongside the three to four questions specific to yours.
- 01Project / Brand / Initiative Name
- 02Executive Summary
- 03Business Challenge
- 04Objectives
- 05Strategy & Execution
- 06Key Outcomes & KPIs
- 07Supporting Evidence
- 08Additional Information (Optional)