The best brand work in Indian pharma deserves to be on the record.
One day. Practitioners on the record, not vendor keynotes. Twelve award categories judged on evidence — objectives, strategy and measurable outcomes. Then a gala night that names the work worth copying.
Spend a day with the people who did the work
Brand managers, GPMs, marketing heads, commercial excellence leads and agency partners — in one room, talking about what actually moved a brand. Early bird from ₹3,000 + GST until 15 September.
Put your work in front of a jury
Twelve Pharma Connect categories, each with a published rubric, plus further honours presented by SMSRC. Nominations open shortly — register your interest and you will be first to be told.
If your job touches how a brand is perceived, this room is yours
Two audiences, one conversation — the people who own the brand and the people who help build it.
From pharma & healthcare companies
From agencies & ecosystem partners
Speakers, Panelists & Dignitaries
The 2026 line-up is structured across Dignitaries, Moderators, Keynotes and Panelists.
Dignitaries & Keynote speakers
4
Mr. Ambi Parameswaran
Brand Strategist / Coach, Founder
Brand-Building.com
Mr. Bhasker Iyer
Operating Partner & Member-Advisory Board
Advent India PE Advisors Pvt Ltd.
Mr. Sudarshan Jain
Secretary General
Indian Pharmaceutical Alliance (IPA)
Dr. Sanjoy Mitra
Founder and Managing Director
SMSRC Private Limited
Moderators & Speakers
5
Dr. Vikram Munshi
Founder
WhiteSpace Consulting & Capability Building
Mr. Pawan Kulkarni
Independent Consultant - Brand Strategy & Behavioral Intelligence
Mrs. Parul Sood
Marketing Director
Servier India
Dr. Uday Pai
Independent Consultant - Scientific and Medico Marketing
Mr. Mahesh Amdekar
Head SFE SFA
Cipla
Panelists
12
Mr. Vijay Charlu
President - India Business
Corona Remedies Ltd
Mr. Prashant Menon
Founder Director
Workplace Dynamics
Mr. Sourabh Agrawal
Executive Vice President
Lupin
Mr. Sachin Deokar
Associate Director - Sales & Marketing
Abbott
Mr. Manish Trehan
General Manager - Marketing
Aristo Pharmaceuticals Pvt. Ltd.
Mr. Cherojit Goswami
Executive Vice President
Ogilvy India
Mr. Abhijit Basak
Vice President - Corporate Strategy, Business Development, Commercial Excellence
Alkem
Mrs. Isha Trivedi
Ex Economic Times Journalist, Experienced Media & PR expert
Names, designations, company and LinkedIn profiles are published dynamically as each speaker is confirmed.
What last December looked like
A full house at Holiday Inn Mumbai International Airport, sixteen sessions, and the first Brand Excellence Awards.
Choose your category
Select a category to view its criteria, evaluation rubric, specific questions, or download the nomination presentation template.
Best Brand Marketing Excellence
Recognises the strategy adopted (or planned) to consolidate Rx response in key doctor segments, strengthen brand perception, and build a differentiated, durable brand character.
Best Brand Marketing Excellence - Emerging Organisation
Recognises the strategy adopted (or planned) to consolidate Rx response in key doctor segments, strengthen brand perception, and build a differentiated, durable brand character.
Brand Excellence Award — OTX & OTC Brand Power
Recognises the strength of a brand at the patient / consumer level — its ability to drive repeat purchase and sustained demand at the retail counter, and the effectiveness of its advertising, marketing campaigns and market activation in building brand visibility and consumer engagement.
Brand Excellence Award — Vaccines
Recognises excellence in building and growing a vaccine brand — covering scientific advocacy, recommendation among key specialist segments, and sustained uptake and coverage.
Brand Excellence Award — Critical Care Products
Recognises excellence in building a critical care brand in the hospital setting, where demand is driven through institutional access, protocol adoption and clinician confidence rather than retail pull.
AI & Technology Innovation Award
Evaluate the innovation, business relevance, and measurable impact of AI and technology implementation.
Omnichannel Engagement Award
Assess the effectiveness of integrated, personalised customer engagement across multiple channels.
Sales Force Excellence Award
Assess excellence in field force design, capability building and execution — and how effectively field effort was converted into prescription and sales outcomes.
Brand Manthan — Future Pharma Marketeers (Class of 2026)
Recognise five emerging pharmaceutical marketing leaders under the age of 30 who demonstrate innovation, leadership, and measurable business impact.
The questions are hard on purpose.
You know what the awards circuit looks like. We know why you stopped entering.
Every nomination requires objectives, strategy, measurable outcomes, KPIs and supporting evidence. Twelve categories, each with its own rubric, published openly before submissions open. You cannot buy your way through a question that asks for market share movement.
Published criteria
Every category rubric goes public before submissions open. No moving goalposts.
Evidence required
Market share, prescription growth, clinical outcomes — with supporting proof.
A named jury
Names, designations and affiliations published. You know who is reading your entry.
One rubric per category
A launch isn't judged like a revival. Each honour is assessed on its own terms.
Book your pass
Early bird rates hold until 30th September 2026. Group rates are per head and apply automatically once you add six delegates — there is no early bird on group bookings because the group rate is already below it.
Event Only
08:00 – 18:00 · all sessions, lunch, delegate kit
Full Event Access
08:00 – 22:00 · everything above, plus the awards gala and networking dinner
Agency & consultancy registration
For agencies, consultancies, MarTech and analytics partners who come to meet the client side rather than to sit in the audience. One fee, a team of delegates, and a listing in the delegate directory.
The organisations behind Brand Manthan
Mumbai, one day, then dinner
Before you book
No. Payment submits an application. Every delegate registration is reviewed by the Brand Manthan team, and only approved applicants receive a pass. If your registration is not approved, the full amount is refunded to the original payment method within 4–5 working days.
Early bird closes 30th September 2026
₹3,000 + GST today, ₹4,000 + GST after. Book now, add the rest of your team to the same booking later.