A day of Brand Manthan for the people who build India’s pharma brands..
Brand Manthan 2026 is India’s premier pharmaceutical brand-building conclave. Join the leaders behind India’s most successful prescription brands, decode the market dynamics reshaping the industry, and master the strategies driving brand growth and Rx performance today.One day. 25 industry visionaries on stage. 120-plus companies in the room. And an evening that honours the trailblazers at the Brand Excellence Awards.
Spend a day with the people who did the work
Brand managers, GPMs, marketing heads, commercial excellence leads and agency partners — in one room, talking about what actually moved a brand. Event passes from ₹4,000 + GST.
Put your work in front of a jury
Twelve Pharma Connect categories, each with a published rubric, plus further honours presented by SMSRC. Nominations open shortly — register your interest and you will be first to be told.
If your job touches how a brand is perceived, this room is yours
Two audiences, one conversation — the people who own the brand and the people who help build it.
From pharma & healthcare companies
From agencies & ecosystem partners
Speakers, Panelists & Dignitaries
The 2026 line-up is structured across Dignitaries, Moderators, Keynotes and Panelists.
Dignitaries & Keynote speakers
4
Mr. Ambi Parameswaran
Founder
Brand-Building.com
Mr. Bhasker Iyer
Operating Partner & Member-Advisory Board
Advent India PE Advisors Pvt Ltd.
Mr. Sudarshan Jain
Secretary General
Indian Pharmaceutical Alliance (IPA)
Dr. Sanjoy Mitra
Founder and Managing Director
SMSRC Private Limited
Moderators & Speakers
8
Dr. Vikram Munshi
Founder
WhiteSpace Consulting & Capability Building
Mr. Pawan Kulkarni
Independent Consultant - Brand Strategy & Behavioral Intelligence
Mrs. Parul Sood
AVP - Strategy & Innovation Portfolio
Gland Pharma
Dr. Uday Pai
Strategic Advisor, Entrepreneurial Thinker and hands-on professional with 34+ years of diverse healthcare experience.
Mr. Mahesh Amdekar
Head SFE SFA
Cipla
Mr. Aneesh Mitra
Director
SMSRC Private Limited
Mr. Chetan Suchak
Co-Founder
PharmaConnect
Ms. Sahana Ray
Senior Manager
Gufic Biosciences Ltd
Panelists
19
Mr. Aniruddha Khandewale
Senior Group President - Marketing
Aristo Pharmaceuticals Pvt. Ltd.
Mrs. Farida Hussain
Chief Marketing Officer - India Business
USV Private Limited
Mr. Vijay Charlu
President - India Business
Corona Remedies Ltd
Mr. Ramesh Juneja
EVP & Head India Business (Human health)
Alembic Pharmaceuticals Limited
Mr. Sourabh Agrawal
Executive Vice President
Lupin
Mr. Vishwanath Swarup
Commercial Head: General Medicine
GSK
Mr. Sudeep Mukherjee
President : India Business & Global Emerging Markets
Meyer Vitabiotics
Mr. Sachin Mishra
President
Akumentis Healthcare Ltd
Names, designations, company and LinkedIn profiles are published dynamically as each speaker is confirmed.
What last December looked like
A full house at Holiday Inn Mumbai International Airport, sixteen sessions, and the first Brand Excellence Awards.
Choose your category
Select a category to view its criteria, evaluation rubric, specific questions, or download the nomination presentation template.
Best Brand Marketing Excellence
Recognises the strategy adopted (or planned) to consolidate Rx response in key doctor segments, strengthen brand perception, and build a differentiated, durable brand character.
Best Brand Marketing Excellence - Emerging Organisation
Recognises the strategy adopted (or planned) to consolidate Rx response in key doctor segments, strengthen brand perception, and build a differentiated, durable brand character.
Brand Excellence Award — OTX & OTC Brand Power
Recognises the strength of a brand at the patient / consumer level — its ability to drive repeat purchase and sustained demand at the retail counter, and the effectiveness of its advertising, marketing campaigns and market activation in building brand visibility and consumer engagement.
Brand Excellence Award — Vaccines
Recognises excellence in building and growing a vaccine brand — covering scientific advocacy, recommendation among key specialist segments, and sustained uptake and coverage.
Brand Excellence Award — Critical Care Products
Recognises excellence in building a critical care brand in the hospital setting, where demand is driven through institutional access, protocol adoption and clinician confidence rather than retail pull.
AI & Technology Innovation Award
Evaluate the innovation, business relevance, and measurable impact of AI and technology implementation.
Omnichannel Engagement Award
Assess the effectiveness of integrated, personalised customer engagement across multiple channels.
Sales Force Excellence Award
Assess excellence in field force design, capability building and execution — and how effectively field effort was converted into prescription and sales outcomes.
Patient & Community Impact Award
Evaluate the reach, effectiveness, and measurable impact of initiatives designed to improve patient awareness, access, education, wellbeing, or community health outcomes.
Unconventional On-Ground Marketing Campaign
Evaluate creativity, originality, strategic thinking, and measurable impact of an unconventional on-ground marketing campaign that challenged traditional approaches to engage its target audience.
Brand Manthan — Future Pharma Marketeers (Class of 2026)
Recognise five emerging pharmaceutical marketing leaders under the age of 30 who demonstrate innovation, leadership, and measurable business impact.
The questions are hard on purpose.
You know what the awards circuit looks like. We know why you stopped entering.
Every nomination requires objectives, strategy, measurable outcomes, KPIs and supporting evidence. Twelve categories, each with its own rubric, published openly before submissions open. You cannot buy your way through a question that asks for market share movement.
Published criteria
Every category rubric goes public before submissions open. No moving goalposts.
Evidence required
Market share, prescription growth, clinical outcomes — with supporting proof.
A named jury
Names, designations and affiliations published. You know who is reading your entry.
One rubric per category
A launch isn't judged like a revival. Each honour is assessed on its own terms.
Book your pass
For Pharma Company Employees OnlyGroup rates are per head and apply automatically once you add five delegates.
Event Only
08:00 – 18:00 · all sessions, lunch, delegate kit
Full Event Access
08:00 – 22:00 · everything above, plus the awards gala and networking dinner
Agency & consultancy registration
Designed for agencies, consultancies, MarTech, analytics and research partners looking to connect with client-side leaders and decision-makers.
The organisations behind Brand Manthan
Mumbai, one day, then dinner
Before you book
No. Payment submits an application. Every delegate registration is reviewed by the Brand Manthan team, and only approved applicants receive a pass. If your registration is not approved, a partial refund will be issued to the original payment method after deducting applicable Razorpay transactional/payment processing fees. The refund will be processed within 4–5 working days.
Book your passes now
₹4,000 + GST for Event Only, ₹8,500 + GST for Full Access. Book now, add the rest of your team to the same booking later.